My Superpower
I see what others don’t
Patterns. Possibilities. Ideas. Opportunities.
I see how to realise them. Fast.
In ways no-one else has thought of.
*It’s a unique strength nestled among flaws
How to know what you don’t know to know.
That’s the bit I’m good at. The unique perspective. The unconventional take.
*The reason you’re probably reading this
Expecting The Unexpected
Why I see what others don’t
An unorthodox childhood.
Every 2 years a new country.
A new city. A new school. No friends.
An amazing albeit learning experience.
It taught me about people. How to read them. How to connect. Fast. In ways that matter.
It taught me about culture. Opened my eyes to every religion, race and walk of life. How to appreciate and accept them.
It taught me about human behaviour. How to spot patterns and predictability. How to scan horizons. How to place bets.
It taught me to be comfortable with ambiguity. To enjoy the in-between. The not-knowing. The figuring-it-out.
It taught me to expect the unexpected.
It taught me to see what others don’t
Making Things Happen
I’m rather good at understanding people to help those most in need live better, happier lives.
I’m also rather good at building cultures that create a sense of belonging and optimise for success.
My absolute sweet spot is solving complex business and brand problems to drive revenue growth.
*For the non-British, the use of rather is my self-deprecating way of saying ‘pretty awesome’
Some of the brands I’ve worked with
Perfectly Imperfect
Misfit. Outlier. Mischief Maker.
Hi, I’m Liz. Lovely to meet you.
I’m a behaviourist, marketing strategist and occasional journalist.
By day I’m the VP and Head of UK and Europe for the most incredible research and strategy agency (The Sound HQ), a marketing mentor, start-up advisor and an expert in Luxury, Lifestyle and Pets.
By night, I’m a writer, artist and overly indulgent pet parent.
I’m a fixer. A creator.
A risk taker. A catalyst.
A dreamer. A storyteller.
I’m also relentless. Persistent. Tenacious.
It’s fair to say if I want something, I’ll chase it. If there’s a way, I’ll find it.
If there’s an obstacle, I’ll climb it.
I love making people think.
Making them smile.
In short, I’m a little different. A little quirky.
A little provocative.
A little contrarian.
Hi….it’s lovely to meet you.
So you’ve made it this far, how can I help you?
Speaking
If you’re looking to be inspired
I’m never happier than when sharing what I’ve learned about the world, people and different categories and scenarios. I’ve been thrilled to be invited to speak on the subjects of lifestyle, luxury, media & entertainment and pet. If you’d like to have me speak at an event or small group setting please contact me.
In the words of every TV chef - here’s one I made earlier.
Mentoring
If you’re looking for a mentor
I had an amazing group of mentors who took a chance on me; teaching me, believing in me and encouraging me to find the unique value in my ‘different’. They inspired me to pay it forward, to work with young creatives and founders on their journey to marketing mastery. If you think I could help you, please get in touch.
Strategic Advisory
If you’re looking for an advisor
I love nothing more than supporting early stage businesses as they find their product market fit and grow their first legion of fans. I sit on the Strategic Advisory Boards and am an NED of young businesses in Food, Luxury and Pet Tech. If you could use a fresh perspective coupled with some rolled up sleeves and hands on help, let’s have a coffee.
We do not see things as they are. We see them as we are
— Anais Nin